Google is the world's most popular search engine, and
intends to stay that way. Its popularity is a reflection of its aim to
provide the best possible user experience.
Today, that means a secure experience, which is why Google
now boosts a site's SEO (Search Engine Optimization) ranking if it
secures the entire user session by HTTPS. Essential to a site's success,
SEO helps a business to be found, so higher ranking means more site
traffic.
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